LAST UPDATED:
Privacy Policy
This Privacy Policy explains how Vowelle Bridal Limited, trading as Vowelle, collects, uses, stores, and protects your personal information when you visit this website, request an appointment, join our mailing list, save items to My Fitting, or contact us.
By using this website, you acknowledge the practices described in this policy.
INFORMATION WE COLLECT
When you request an appointment or contact us, we may collect your name, email address, telephone number, location, wedding date, preferred appointment date, and any information you include in your message.
If you subscribe to Letters from Vowelle, we collect your email address and communication preferences.
We may also receive limited technical information about your visit, including your browser, device type, approximate location, pages viewed, and interactions with the website. This information helps us maintain the website and understand how it is used.
MY FITTING
The My Fitting feature uses local storage within your browser to remember the gowns and accessories you save.
This information remains on your device and is not submitted to Vowelle unless you choose to include your selections within an appointment request or enquiry.
Saved items may be removed if you clear your browser data, change devices, or use another browser.
HOW WE USE YOUR INFORMATION
We use the information you provide to respond to enquiries, review appointment requests, arrange bridal appointments, provide information about our collections and services, and communicate with you about your visit.
Where you have provided consent, we may also send collection announcements, atelier notes, private event invitations, and other communications from Vowelle.
Technical information may be used to secure, maintain, and improve the performance and usability of the website.
LAWFUL BASIS FOR PROCESSING
We process personal information when it is necessary to respond to a request, take steps before entering into an agreement, fulfil a legal obligation, or pursue a legitimate business interest.
Where required, we rely on your consent for newsletters and other optional communications. You may withdraw your consent at any time.
SHARING YOUR INFORMATION
We do not sell or rent your personal information.
We use Framer for website hosting, form delivery, and website performance insights. Mailchimp is used to manage and deliver Letters from Vowelle.
These providers process information only where necessary to provide their services and are required to handle it in accordance with applicable data protection requirements.
INTERNATIONAL TRANSFERS
Some of our service providers may process information outside the United Kingdom or European Economic Area.
Where required, we rely on appropriate safeguards designed to protect personal information during international transfers.
HOW LONG WE KEEP INFORMATION
We retain personal information only for as long as reasonably necessary to respond to your request, provide our services, maintain appropriate business records, and comply with legal obligations.
Information used for newsletter communications is retained until you unsubscribe, withdraw your consent, or ask us to remove it.
YOUR RIGHTS
Depending on your location, you may have the right to access the personal information we hold about you, request corrections, ask for deletion, restrict certain uses, object to processing, or request a portable copy.
Where processing is based on consent, you may withdraw that consent at any time. You may also have the right to submit a complaint to the relevant data protection authority.
To exercise any of these rights, contact privacy@vowelle.com.
SECURITY
We use reasonable technical and organisational measures to protect personal information against loss, misuse, unauthorised access, alteration, or disclosure.
No online platform or method of transmission can be guaranteed to be completely secure. You should avoid submitting sensitive information that is not required for your enquiry.
CHILDREN’S PRIVACY
This website and our services are not directed toward children. We do not knowingly collect personal information from children without appropriate consent.
CHANGES TO THIS POLICY
We may update this Privacy Policy when our services, technology, providers, or legal obligations change.
The latest version and its effective date will always be published on this page.
CONTACT
Vowelle Bridal Limited
18 Albemarle Street
Mayfair, London W1S 4HQ
United Kingdom
Company Registration No. 00000000